Could ChatGPT Ads Become a New Agency Test Channel?

OpenAI’s reported U.S. beta of Ads Manager could give agencies another place to plan and run paid campaigns, with self-serve management, measurement tools, and cost-per-click buying. It’s an interesting development—but AI-search advertising is still new, so I’d treat it as an experiment, not a reason to shift budget away from channels that already work.For agency builders, the opportunity may be less about jumping in immediately and more about helping clients evaluate the channel thought...